Learn More

We know this is new. Here is everything you need to know.

What is Vetta Haus?

Vetta Haus is a private, curated membership community for people who are serious about luxury clean CPG. Members discover the most exciting emerging brands in the space before anyone else does, through Vetta Bodega, our rotating luxury pop-up, through Vetta Intel, our insider newsletter, and through a community of people who are just as obsessed as you are. Every quarter, approximately five brands are selected through our rigorous 7-dimension vetting process and introduced at Vetta Bodega, try the product, meet the founder, and be the first to know what's coming. On the brand side, founders get in front of the most passionate advocates a brand can have, label-readers, specialty grocery regulars, and clean CPG devotees who become part of their story from the very beginning.

How does it work?

You apply. We screen you. You choose your membership tier. Every quarter, approximately five clean CPG brands are selected through our 7-dimension vetting process and introduced to the community at Vetta Bodega before anyone else gets access. You try the product. You meet the founder. Then you decide if it's your kind of brand. That is it.

What is the vetting process?

Seven dimensions. Every brand that enters our portfolio has been evaluated across formulation, sourcing, founder, market positioning, packaging, retail readiness, and community fit. Most brands that apply do not make it. The ones that do are the ones worth knowing about early.

What are the membership tiers?

House is our discovery tier. Brand awareness, the community newsletter, and early visibility into upcoming Bodega drops.

Aire is our core membership. Vetta Bodega access, the full Intel newsletter, quarterly brand introductions, and member perks.

Premier is top tier. First access to every drop, private tasting events, velocity data, and direct founder access.

Membership is selective on purpose.

Ready?

You are either someone who wants to know what's worth buying before the rest of the world catches on — or a founder who wants to be in the room with the people who never stopped caring about what's in the product.

Either way, the next step is the same.