Discover It. Love It. Be First to Tell Everyone.

Join the Haus

Are you obsessed with what's next in clean CPG?

Vetta Haus is a community-first wellness platform built around curated pop-up activations, immersive, in-person experiences where your ideal customer walks in ready to discover their next favorite brand.

We're the first community built on a simple idea: loving a brand should mean championing it. Through Vetta Haus Bodega, we connect clean CPG brands with the people already devoted to them, turning everyday consumers into engaged members, and members into the most powerful brand advocates on the market.

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For the Conscious Consumer

Meet the first community built for someone like you: a values-driven, label-literate, specialty-grocery-loyal shopper who deserves real recognition for the brands you've already helped grow.

Start Discovering

For the Clean CPG Founder

Most founders grow through generalist retail channels that have never touched their product. They get the placement, gain reach, and lose soul.

Your most powerful champions are already buying your product every week. You just can't reach them.

Vetta Haus is how you find them.

Join Our Brand Portfolio

Frequently asked

Who is this for?

Vetta Haus is for two people: the conscious consumer who shops at specialty grocery stores, reads every label, and has been building brands through loyalty without ever being recognized for it, and the clean CPG founder who's ready to build with their actual customers instead of strangers.

Both sides go through a screening process. Members are reviewed for community alignment and engagement. Brands complete a free application, are evaluated against our scorecard, and must meet clean-ingredient standards.

This isn't a passive platform. It's a two-sided community, and the quality of both sides is what makes it work.

How does brand participation work?

Each quarter, Vetta Haus selects a small group of clean CPG brands through our internal vetting process and introduces them to the community via Vetta Bodega, our physical pop-up.

Members get early access to these brands and their stories, with ways to support them as they grow. Some featured brands may separately run their own Regulation CF raise through a licensed funding portal.

Vetta Haus has no role in structuring, offering, or facilitating those raises; members are simply made aware, same as they'd hear about it anywhere else.

So what actually is Vetta Haus?

Vetta Haus is a private membership community, first and foremost. Members get early access to curated, luxury, clean CPG brands, exclusive events, brand perks, and insider content through Vetta Intel.

Some featured brands may separately offer their own funding opportunities to the public. Those are brand-led and independently run...not managed, structured, or facilitated by Vetta Haus.

Do I need any special qualifications to join?

No special qualifications, just genuine interest in clean, values-driven brands. We review applications to make sure it's a good fit on both sides, but the bar is enthusiasm, not credentials.

How do I apply?

Membership Application

Free to apply. We screen for values alignment and engagement, then you select your membership tier at onboarding.

Brand Application

Free to apply. Brands are evaluated against our scorecard and must meet clean-ingredient standards before being accepted into the community.

Belong to What You Already Believe In

  • Shop

    A private, screened community for the people who already know what is going to be everywhere next year.

  • Discover

    We find the most rigorously vetted clean CPG brands in the country and give our community first access.

  • Travel

    We travel to Los Angeles, Austin, New York City, Miami, and Chicago so you can discover your next favorite brand before it is trending.
The Future of Clean Starts Here